Hypnosis
- Hypnosis
Fashion meets Typography - Hypnosis is a collaborative project by Miriam Schmalen, Matthias Mettenbörger and Peter Rudolph. We were looking for a way to combine our passions for photography, fashion and typography. We generated patterns using various characters of a font called “Tierra” and then used a projector to apply these patterns on our models. We are pretty happy with the results, thanks to everyone involved!
Special thanks to the guys at Hypnosis, a fashion label in Berlin, who let us use their clothes.
Photography: Miriam Schmalen, Matthias Mettenbörger
Typography: Peter Rudolph
Retouch: Miriam Schmalen, Peter Rudolph
Fashion: HypnosisModels: Natalya & Anneke
H&M: Nicole Constanze Murek 
Description
Hypnosis is a collaborative project by Miriam Schmalen, Matthias Mettenbörger and Peter Rudolph. We were looking for a way to combine our passions for photography, fashion and typography. We generated patterns using various characters of a font called “Tierra” and then used a projector to apply these patterns on our models. We are pretty happy with the results, thanks to everyone involved!
Fields
Photography, Fashion, Typography
Date
2011
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What we made of it: This book contains the first 19 articles of the German constitution, which are also known as the basic rights. We noticed that nearly everybody has a version of our constitution at home, but nobody actually knows, what is written in there, at least when it comes to more than the first two or three articles. There might be several reasons for this, but we found that one of the most important ones is the terribly boring typography combined with very hard to read legal texts. Since we found it very important for everybody to know about their basic rights, we decided to try to make them more interesting an pleasant to read. We tried to structure the existing texts and put the focus on their actual meanings, to make them readable and understandable for everyone. We did not change the content (since it is a legal text) we only changed its apearance.
In about 4 months of hard work we finished this book of about 140 pages, containing all 19 articles of the German basic rights, each page and article structured and styled carefully by hand.
Thanks to our teacher Christian Hanke for his great input, support and motivation.
We are looking forward to your feedback! 2011 Typography, Layout, Print Design -
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The original (non)poster measures 10×13,5 cm. Which is probably the main reason why it’s not a poster ;)
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